THE PREMIUM PLATFORM FOR HOME COOKING
IMMERSIVE CLASSES BY THE WORLD’S BEST CHEFS
We’re redefining the home cooking experience by offering unprecedented access to the world’s best chefs, who teach you how to be a chef at home.
The Internet is flooded with amateur content and recipes, but there is no way to learn how to cook, as taught by the masters of modern gastronomy. We’re building the premier platform for home cooking, with immersive classes by the world’s greatest chefs. Each YesChef class is a purposeful learning experience that uses storytelling to inspire, hands-on teaching to learn by doing, and rich, contextual interactivity to engage, offering a journey with the chef to discover their story, food and knowledge.
Raised $270k SAFE: Founder’s Factory (UK), Liat Aaronson (Israel) & David Mouyal (US)
Attached 5 world-renowned chefs, including Nancy Silverton & Andy Ricker
Formed team of rock star technologists, designers, producers and culinary experts
400 Early Sign Ups from FB Ads testing: 30% conversion, $2.45 CAC. 86% will pay for premium subscription ($9.99/month, $99/year, $249/lifetime).
Building MVP and core tech
Developed core business plan, road map and product design including prototypes